Consumer Perceptions – alle Bücher und CDs

Carmela Donato
Eco-Label Visual Design and Sustainability

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function …

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Buch

Robert Daniel,
How brand teasing works across different cultures

Background While globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective adv…

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Buch

Nele Jacobs
Strategic Orientations and Innovativeness of Multinational Corporations

Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key…

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Buch

Rina Kent,
Consumed by Deception

Mit farbigem Buchschnitt - limitiert -Die Wahrheit ist nicht immer so, wie es scheint.Das hat Lia noch nicht erkannt, aber das wird sie. Schon bald. Ich habe mich für dieses Leben entschieden. Für diesen …

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Buch

X-Ray Spex

Conscious Consumer

Das zweite und letzte Studioalbum der Punk-Ikonen X-Ray Spex. Das heiß begehrte Album wurde 1995 in einer sehr kleiner Auflage nur auf CD bei Receiver Records in Großbritannien veröffentlicht und war in d…

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CD

Information Technology for Management: Intelligent Alignment of IT with Business and Society

.- Enterprises Using Organizational Capabilities. .- Real Options Analysis Framework for Comparing Project Configurations. .- ERP System Implementation Projects: An Update on Critical Success. .- Implemen…

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Buch

Biotechnological Innovations in Food Processing

Introduction to Biotechnology in Food Processing.- 2. Nutritional Enhancement: Beyond the Basics.- 3. Flavor Engineering: Crafting the Perfect Taste.- 4. Food Safety and Preservation: Innovations for a Sa…

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Buch

The Paradigm Shift from a Linear Economy to a Smart Circular Economy

Optimal Posting Times for Social Media Engagement: Analyzing Reactions to Tweets by HEIs in Abu Dhabi.- 2. Advancing Sustainability in Consumption Behaviour and Entrepreneurial Intentions through Educatio…

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2 Bücher

Generoso Branca
Virtual Reality, Real Intentions

This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-w…

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Buch

Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.1.2026.

Buch

Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.1.2026.

Buch